Full Stack Developer
Concept: Performance + Content Systems
Concept
Performance + Content Systems
Problem
Legacy e-commerce architecture limited speed and organic growth.
Approach
Rebuilt UI systems with modern frontend patterns and content workflows.
Outcome
Improved conversion, faster performance, and measurable SEO growth.
Impact
40% performance improvement through optimization and caching
60% increase in organic traffic from SEO enhancements
Built framework for rapid custom webstore development
Content scheduling system for future releases
Enhanced developer and admin workflow with custom CMS tools
Supporting work
Developed custom webstores and e-commerce UIs with a reusable component framework
Improved website performance by 40% through optimization and caching strategies
Enhanced SEO rankings resulting in 60% increase in organic traffic
Built a custom CMS with automated publishing workflows, enabling scheduled content releases and future feature deployments
Created marketing materials and website assets using Corel Draw for brand consistency
Created sales dashboard with real-time analytics and reporting features
Implemented .NET Core APIs to support modern web architecture
Supporting work context
Triple Crown Products webstores and internal CMS tooling
Stack
Team
Full-stack developer working with design and marketing teams