Things I've shipped.

Accessible defaults → scalable systems

If the building blocks are accessible, the system stays accessible as it grows — including when agents compose UI.

System constraints → runtime quality

When the system limits what can ship, the frontend stays lean without heroics later.

Clear boundaries → useful automation

AI helps most when product boundaries are clear — design-system rules, CMS handoff, investigation workflows — not as a flashy feature.

Content structure → interaction quality

Wrong content model means the interaction layer fights it forever — especially on GTM funnels and booking flows.

Motion that explains → without excluding

Every transition has to stay predictable — including for keyboard and reduced-motion users.

Fast pages → content discipline

Payload, caching, and hydration all start with how the content is modeled — and who can publish it.