AI Publishing System
Labelbox · Design & engineering
GTM velocity without brand drift
Overview
Marketing needed interactive blog widgets and full pages that still looked like Labelbox — but every custom page was weeks of eng. I owned the product from idea to implementation: an AI workflow constrained to approved design-system components that turns screenshots and briefs into CMS-ready experiences, so GTM can move at campaign speed without forking the brand.
Context
Interactive marketing pages were stuck behind custom eng work. Campaigns needed design-system fidelity at something closer to content speed.
How it evolved
Framed the product as a publishing workflow constrained to the design system — screenshots and briefs in, CMS-ready experiences out — and owned it from idea through implementation.
Where it is now
Weeks of production compressed to roughly 1–2 days. Case study covers the system depth.
What it delivered
Owned the product from problem framing through workflow design and implementation
Cut production from several weeks to roughly 1–2 days by encoding design-system rules into the publishing path
Deep dive on orchestration, review, and Contentful handoff in the AI publishing case study
How it ships
Gemini + Cloud Run for generation; Contentful as the publish target so marketing stays in their CMS, not in a custom eng pipeline
Constrained the model to approved components — AI accelerates shipping without inventing off-brand UI
Full case study: AI-Powered Publishing System
Surfaces
/case-studies/ai-publishing-system
Stack
Team
Design & engineering ownership; idea through implementation