Skip to content
All work
2021 – Present

Labelbox

Sr. Web Engineer and Designer

GTM + product web systems

Overview

Labelbox is the RL data engine for frontier AI labs and enterprises — environments, evaluation, and human preference signal. As Sr. Web Engineer and Designer I sit between GTM and product: I own how those stories show up on the web, customer products like Evals, and shared systems — design system, auth gateway, AI publishing — so teams can ship demos and campaigns without reinventing the stack each time.

Context

Labelbox sells infrastructure for frontier AI and enterprise agents. The web has to explain that to buyers while teams still need to ship customer products, demos, and campaigns without reinventing auth and UI each time.

How it evolved

Started closer to marketing pages. Grew into owning GTM surfaces (Prism, Alignerr, labelbox.com), the Evals customer product, and shared systems that make shipping safer — design system, auth, AI publishing.

Where it is now

Overview of the tenure — individual products have their own pages for depth.

What it delivered

1

Company marketing and product web — including labelbox.com — shaped around how buyers and experts actually move through the funnel

2

From-scratch GTM surfaces for Prism (enterprise data licensing) and Alignerr (expert network) with publishing workflows marketing can run

3

Customer product work on Evals, plus shared systems (AI publishing, design system, auth gateway) that keep product and GTM from rebuilding the same foundations

Surfaces

labelbox.com · Prism · Alignerr · Evals · AI publishing · Design System · Auth Gateway

Stack

ReactTypeScriptNext.jsTailwind CSSSanity CMSStorybookGCPGraphQL

Team

IC ownership with PMs, design, GTM, and eng; mentor on patterns so shared systems get used