Sr. Design Engineer
Concept: Design Systems + Frontend Architecture
Concept
Design Systems + Frontend Architecture
Problem
Marketing and product surfaces needed consistency without slowing experimentation.
Approach
Built token-based systems, scalable CMS models, and reusable interaction patterns.
Outcome
Faster publishing cycles with stable quality, performance, and stronger team alignment.
Impact
Sole engineer on labelbox.com, prism.labelbox.com, and alignerr.com — large-scale enterprise brand & marketing sites — from brand identity and design system to SEO architecture and production deployment
Created data visualization tools for ML model performance comparison
Led Figma-to-code design system workflow across marketing and product teams
Integrated Claude and Cursor into daily workflow for AI-assisted prototyping and delivery
Built SEO-first architecture improving organic traffic and conversion
Supporting work
Sole engineer on labelbox.com — owning the frontend architecture from Figma to production: implemented token-based design system code, optimized Core Web Vitals, and established a technical SEO strategy
Built alignerr.com from the ground up: designed scalable CMS architecture with robust content modeling and automated publishing workflows
Built Labelbox Evaluation Studio product with 2-person team, creating complex data visualization systems for model performance. Read about it in the product launch blog
Led Storybook adoption for design system documentation, establishing a shared component library used across marketing and product teams
Built centralized auth and authorization gateway published as a private npm SDK, eliminating redundant auth logic across internal products
Implemented GSAP and Framer Motion animation systems across interactive marketing pages
Built an AI agent that automatically updates internal docs on every PR merge — eliminating documentation drift across teams. Use Claude and Cursor daily for scaffolding, prototyping, bug triage, and PR descriptions
Engineered GCS auto-scan service and localization infrastructure for automated data discovery and global content delivery
Maintained GTM implementation and drove technical SEO optimization across all marketing properties
Supporting work context
labelbox.com, prism.labelbox.com, alignerr.com
Stack
Team
Cross-functional teams varying from 2–12 members (designers, engineers, PMs, marketing)